The all-new Peugeot 308 was crowned with the prestigious title of 2014 “European Car of the Year”. This renowned award is an expert, independent judgement of all new cars on the European market. It is an international award, judged by a panel of senior motoring journalists across Europe. Its object is to acclaim the most outstanding new car to go on sale in the 12 months preceding the date of the title.
The 2014 “European Car of the Year” title represents the most prestigious recognition for the 308, which embodies the brand’s values of excellence, in terms of its design, elegant and dynamic, efficient concept based on an advanced approach to weight reduction, driving experience with its innovative instruments and controls (the PEUGEOT i-Cockpit) playing a part and quality of the highest level.
In addition, the Peugeot 308 was awarded 2014 NZ Autocar Car of the Year as well as “Most Beautiful interior of the Year” at the 29th International Automobile Festival. The development of the 308 included 4 million km of test driving, plus 15,000 hours of endurance testing to ensure the best car possible was built...no wonder the 308 was awarded with one of the most coveted automotive awards in the world.
The Peugeot 308 also features the new Puretech engine, the winner of the coveted International Engine of the Year award.