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DIVERSIFICATION OF PEUGEOT'S ACTIVITIES

PEUGEOT History
PEUGEOT History

DIVERSIFICATION OF PEUGEOT'S ACTIVITIES

Since the very beginning, PEUGEOT diversified its production and has always remained industrially consistency. Its strategy has constantly been in tune with the needs of the times and the environment.

1824

First manufacturing diversification

Diversification – Peugeot diversifies its activity in 1824 with tooling

Peugeot Frères begins to manufacture hand-tooling for all trades.

1840

Coffee grinders manufactured

Diversification – 1840 start of coffee grinder production

Start of coffee grinder manufacturing for domestic and commercial use (grocery shops, cafés, etc.) Although licence rights have now been transferred, coffee grinders are still made with the original mechanism.

1852

Steel crinolines manufactured

Diversification – Peugeot launches the production of steel crinolines in 1852

8.5 tons of crinolines in steel instead of traditional more-fragile wicker produced every month.

1933

Electrical tooling

Diversification – 1933 Peugeot electric tools

Peugeot stopped manufacturing its electrical tooling in 1986.

2012

Peugeot Design Lab created

Diversification – the Peugeot Design Lab opens its doors in 2012

Peugeot opens its design studio to external, non-automotive customers.