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EVOLUTION OF THE PEUGEOT LOGO

PEUGEOT History
PEUGEOT History

EVOLUTION OF THE PEUGEOT LOGO

Since the iconic PEUGEOT Lion first appeared, it has constantly evolved and has perpetually highlighted the passionate, feline character of the PEUGEOT brand.

1905

Signature-stamp created

The Peugeot Lions – 1905 1st Peugeot Lion on an arrow, placed on the front grille of the car

The grilles of Lion Peugeot brand cars are crowned with the Lion walking on its arrow. Over the next few years, bikes and tools use variations of the theme.

1923

The Lion phenomenon thrives

The Peugeot Lions – 1923 the Lion sculpted by Baudichon

Peugeot owners adorn their radiator caps with a Lion, designed by the sculptor Baudichon.

1933

The Lion reigns on grilles

The Peugeot Lions – 1933 the Lion evolves into just its head

Every Peugeot car now has a Lion’s head emblazoned on its grille. In 1935, its design changes with the “Sochaux rocket” line.

1948

The 203 adopts the Lion from the Franche-Comté coat of arms

The Peugeot Lions – 1948 Lion from the Franche-Comté coat of arms for the 203

A Lioness’ head embellishes the bonnet of the 203, which is also given a new insignia with the Franche-Comté coat of arms’ Lion.

1955

The Franche-Comté coat of arms’ Lion also decorates the 403

The Peugeot Lions – 1955 the 403 adopts the gold Franc-Comtois Lion on a black background

For security reasons, lions’ heads are withdrawn from the bonnets of the 203 and 204 in September 1958.

1960

The Lion changes its style

The Peugeot Lions – a more modern-style gold Lion for the 404 in 1960

The 404 inaugurates a new Lion with a flowing mane, crowned with Peugeot lettering and set in the centre of the grille.

1968

The Lion breaks new ground

The Peugeot Lions – 1968, the frame disappears, the Lion remains gold or chrome-plated

On the 504, it adopts an ever-so sleek style, a flat shape and is either gold or chrome-plated.

1975

The “Lion outline”

The Peugeot Lions – 1975, the silver “Lion outline” with black background

The heraldic Lion is now showcased with angular features, hollowed in the centre and is known as the “Lion outline”.

1998

The Lion becomes larger and incorporates an enhanced relief

The Peugeot Lions – an accentuated relief beginning in 1998

The logo now reflects greater depth through the materials used.

2010

The Lion adopts a new posture

The Peugeot Lions – Matte and burnished alloy for the Lion beginning in 2010

The more dynamic, intensely-fluid Lion creates a bi-metallic effect through its contrasting matt and lustrous finishing details.