Since the iconic PEUGEOT Lion first appeared, it has constantly evolved and has perpetually highlighted the passionate, feline character of the PEUGEOT brand.
The grilles of Lion Peugeot brand cars are crowned with the Lion walking on its arrow. Over the next few years, bikes and tools use variations of the theme.
Peugeot owners adorn their radiator caps with a Lion, designed by the sculptor Baudichon.
Every Peugeot car now has a Lion’s head emblazoned on its grille. In 1935, its design changes with the “Sochaux rocket” line.
A Lioness’ head embellishes the bonnet of the 203, which is also given a new insignia with the Franche-Comté coat of arms’ Lion.
For security reasons, lions’ heads are withdrawn from the bonnets of the 203 and 204 in September 1958.
The 404 inaugurates a new Lion with a flowing mane, crowned with Peugeot lettering and set in the centre of the grille.
On the 504, it adopts an ever-so sleek style, a flat shape and is either gold or chrome-plated.
The heraldic Lion is now showcased with angular features, hollowed in the centre and is known as the “Lion outline”.
The logo now reflects greater depth through the materials used.
The more dynamic, intensely-fluid Lion creates a bi-metallic effect through its contrasting matt and lustrous finishing details.