New PEUGEOT 308 and 308 SW:
The Lion in the spotlight
New PEUGEOT 308 and 308 SW:
The Lion in the spotlight
When they were launched, the PEUGEOT 308 and 308 SW made a lasting impression with their bold and elegant design. They were also the first cars in the range to bear the new PEUGEOT crest. Today, they go even further by illuminating this crest. But how do you evolve the design of a successful model without turning everything upside down? PEUGEOT Magazine asked Michael Trouvé, Design Project Manager for the new PEUGEOT 308, at the Stellantis Creative Center: "We need to take the car into a new generation while maintaining a strong sense of coherence. The goal here was to further strengthen the expressiveness of the front end. To give the brand more presence and also place it more firmly within the electric world."
A unique light signature
To achieve this, the PEUGEOT crest lights up on the front, proudly reaffirming the brand's identity. The proximity radar, conveniently hidden behind this crest, remains invisible to the user while ensuring high-level safety. Above the crest, a set of luminous strands elegantly highlights the grille and extends the illumination towards the new headlights, thus reinforcing the vehicle's presence. "We link the crest in the center and the three claws with fairly thin luminous strands on the top of the grille," explains Michael. It is also "this coordination between the crest, the grille and the claws in the eye area" that personally strikes him the most about this 308.
Engines adapted to all uses
Under this new silhouette, the 308 continues to evolve in depth. The engine range adapts to all uses: gasoline, diesel, hybrid, plug-in hybrid... and of course 100% electric. The PEUGEOT E-308 gains autonomy and can now travel up to 450 km in the WLTP combined cycle. This performance is made possible by meticulous work on battery efficiency. The side air intakes are not just for looks: they guide the airflow towards the wheel arches, contributing to efficiency. The electric version also benefits from the Plug & Charge function, which allows automatic charging at a compatible terminal, without a badge or app. As for the plug-in hybrid version, it now offers a range of 85 km in 100% electric mode.
A technological and refined interior
Inside, the 308 retains its unique architecture, centered around the PEUGEOT i-Cockpit®. The digital instrument panel, now featuring a unique design, blends seamlessly above the compact steering wheel, while the 10-inch central touchscreen is accompanied by five customisable i-Toggles. The on-board ambiance is both technological and welcoming, with eight-color ambient lighting and premium materials such as genuine aluminum and Alcantara®. The seats, AGR-certified for their ergonomics, can be heated, massaged, and even ventilated.
A versatile SW version
The SW version, meanwhile, combines elegance and versatility. With its elongated profile, it offers a generous trunk volume of up to 1,487 liters, a two-position modular floor, and a three-part folding rear seat. Enough to meet everyday needs without sacrificing style. Like the hatchback, it benefits from a sustainable design: more than 30% recycled and renewable materials are used in its manufacture, and its recyclability reaches 85%. Assembled in Mulhouse, the new PEUGEOT 308 and 308 SW embody French know-how and are part of a responsible approach. Cars designed to last that continue to appeal to customers looking for a high-end, modern, and elegant compact hatchback.
