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Peugeot X Yellow Korner
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PEUGEOT X YELLOW KORNER

TURNING ALLURE

INTO A WORK OF ART

 

Because PEUGEOT believes that the world is better with Allure, we partnered with Yellow Korner to select five photographers who were up to the challenge of capturing it. Each chose their own location and interpretation to reveal Allure within their own creative universe. The result is a collection of images that are as unique as they are alluring, as well as a series of short documentaries following each of the journeys.
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PEUGEOT

X YELLOW KORNER

TURNING ALLURE

INTO A WORK OF ART

 

Because PEUGEOT believes that the world is better with Allure, we partnered with Yellow Korner to select five photographers who were up to the challenge of capturing it. Each chose their own location and interpretation to reveal Allure within their own creative universe. The result is a collection of images that are as unique as they are alluring, as well as a series of short documentaries following each of the journeys.

 

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GET A GLIMPSE OF ALLURE

IN ACTION

GET A GLIMPSE OF

ALLURE IN ACTION 

 

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MEET THE PHOTOGRAPHERS
 

 
MEET THE PHOTOGRAPHERS

FREITAS Teresa-Pathway_G-Vign
BAHEUX Laurent-Wake up call_G-Vign
FIFOU-Cold ice_G-Vign
TOSCANI Oliviero-L Allure Val d Orcia
LABORIE Laurence-Dana_G-Vign

TERESA FREITAS

 

Morocco

The Quest: The Atlas of Colors

For Teresa, colour is the source of visual pleasure, she embarked on a dreamlike quest to Morocco to explore the subtle expression of the colours she loves. The result is a floral shoot, in pastel tones, remaining faithful to her delicate and poetic artistic world.

LAURENT BAHEUX

 

Kenya

 

The Quest: Into the Kenyan wild

Laurent ventured into the animal kingdom to capture the raw and natural power of allure. His work enthrals us throuh the strength, beauty and pride of the king od the savannah: the lion.

MISTER FIFOU

 

Parisian suburb

 

The Quest: Looking for pride

For over twenty years, Mister Fifou has been the artistic director for countless famous rappers, contributing to over 800 album sleeves. In a deliberately unconventional shoot, he explores urban culture, to give his unique and electric representation of allure through power and pride.

OLIVIERO TOSCANI

 

Tuscany

 

The Quest: Pure Tuscany

Oliviero opted to explore Val d'Orcia, Tuscany - a region he holds dear. He believes allure can be manmade, his photographs transport us into a world where human intervention blends harmoniously with the natural environment.

LAURENCE LABORIE

 

Lanzarote

 

The Quest: Woman to woman

Laurence, a renowned fashion photographer, chose Lanzarote for her quest. Through a glamour shoot, she captures the feminine allure. Strong, magnetic, enigmatic, charismatic, and modern, her model is the perfect incarnation of allure.

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